SoFi: Larger-than-life Mortage Product Launch

To promote SoFi's Mortgage product launch, we hosted an open house for home buyers, real estate agents, and lifestyle influencers, introducing them to SoFi in memorable way.

With the goal of awareness across social, we took the expected and made it BIG.
By giving the home a larger-than-life feel, with 9' tall orchids, a billboard-sized "for sale" sign with the balloons from "Up", and clever activities in each room, we gave members and influencers in attendance an Instagramable thumb-stopper.