SOFI: LARGER-THAN-LIFE OPEN HOUSE

To promote SoFi's Home Loans product launch, we decided to host an open house for home buyers, real estate agents, and lifestyle influencers, introducing them to SoFi in memorable way.

With the goal of awareness across social, we decided to take all the expected Open House and millennial home tropes and make them BIG.
By giving the home a larger than life feel, with 9' tall orchids, a billboard sized "for sale" sign with the balloons from "Up", and clever interactions in each room, SoFi gave members an instagramable thumb-stopper their followers will never forget.