SOFI: DITCH THE DEBT LIFE

For the 2019 graduation season, the student loan refinancing product marketers asked our team to develop a campaign revolving around user-generated content (UGC). The goal was to create a sweepstakes and solicit video entries from contestants vying for a $50,000 grand prize and a free trip to SoFi’s annual “Summer of Funds” event in New York City.